Area 01 · Win customers

Ads on Facebook and Instagram – with a goal and an honest review

Planning, setting up and running your campaigns. The ad budget stays separate and runs through your own account.

Questions? Let's have a quick chat.

The problem

“Boost post” is clicked quickly but rarely thought through: goal, audience and ad don't fit together, enquiries end up nowhere, and at the end of the month nobody knows what the advertising achieved.

What you get

The scope of a clearly defined starter project. Exactly what is included is set out in your proposal.

Included

Clarify the goal: what should happen – enquiries, calls, visits to a page, job applications? And how do we measure it?
Define audience and region, agree on a budget range
Prepare ad material: copy, selecting and cropping images from your material, variants for testing
Set-up in your business's ad account (Meta Business account), check the landing page or enquiry route
Management during the agreed period: adjust ads, distribute budget, report noticeable comments to you
Review in plain language: what worked, what didn't and what comes next

Not included

Photo shoot or video production
round-the-clock community management
influencer collaborations
promises about reach, clicks or enquiries

Ongoing, if you want it

Campaign management with review – duration and scope in the proposal

Always separate: third-party costs

Ad budget – you pay it directly to Meta
Image or music licences, if needed

For the agreed scope you get a written proposal with a fixed price. Ongoing support only if you want it. How a proposal comes about

Examples – how it could look

Use cases for orientation – not customer projects.

Example – how it could look

Seasonal promotion nearby

In spring, a bicycle shop advertises its service appointment within a radius of about 15 kilometres; the ad leads to a landing page with an appointment request.

Example – how it could look

Finding apprentices

A trade business is looking for apprentices. Ads with real photos from the business lead to a short application page.

How it works

01
Goal
What should the advertising achieve, for whom and in which region – and how will we recognise it?
02
Material
Prepare copy and images from your business, define variants, check the landing page.
03
Campaign
Set-up in your ad account, launch after your approval, management during the agreed period.
04
Review
What worked, what didn't – and whether and how to continue.

What I don't promise

No promises about reach, clicks, enquiries or revenue.
Meta can reject ads or restrict accounts; I have no influence on that.
Advertising rules specific to your industry – such as the German Therapeutic Products Advertising Act (HWG) for medical practices – are checked by you or an authorised professional.

Goes well with

Websites and landing pages A website that works on a phone, loads fast and says clearly what you offer – with contact options that actually reach you. Learn more Video and content editing Existing footage turned into short clips with subtitles, the right formats and accompanying copy – selected, edited and checked. Learn more Sales processes and CRM Research target customers, handle and follow up on enquiries properly – with a CRM, clear responsibilities and reminders instead of sticky notes. Learn more

Frequently asked questions

How big does the ad budget need to be?

That depends on the goal, region and period. We agree on a range together, which you pay directly to Meta. There is no minimum budget as a condition for my work.

Do I need a Facebook page?

Yes. For ads you need a business page on Facebook or an Instagram profile and an ad account. If you don't have them yet, we set them up together – in your name.

Do I get access to everything?

Yes. The account, ads and reports belong to you. I work with access you give me and can revoke at any time.